Moving Closer

Arkas Italia shortens the distance between places every day. With Moving Closer, it chose to do the same between people.
We gave a name and identity to its collaboration with the Community of Sant’Egidio, which brought Arkas employees into Genoa’s Italian School for Foreigners to support lessons, conversation practice and other activities. Then we told the story through photos, videos, interviews and social content. Because some distances can only be shortened by meeting each other.