Coop + Alessi
Alessi Collection. Art Comes Home.
Bringing Alessi design into everyone’s home, thanks to Coop. That’s the idea behind “Alessi Collection. Art Comes Home.”, the social media campaign we created to promote the Coop loyalty programme for Coop - Consorzio NordOvest and its cooperatives Coop Liguria, Coop Lombardia and NovaCoop.
We turned Alessi products into little works of art, displayed in the stunning setting of Palazzo Imperiale in Genoa. A real art gallery where contemporary design meets historic paintings, sculptures and frescoes, creating an unexpected contrast between different eras and styles.
Is that all?
