World Whistleblower Day 2026

In sport, as in the workplace, every choice can shift the balance. A gesture, a decision or a word can affect the team far more than it may seem.

For Generali Assicurazioni’ Whistleblower Day, we created a video drawing a parallel between the worlds of sport and work, presenting ethics as a shared responsibility and speaking up as an active part of the game.

Originally created for internal communication, the project quickly moved beyond the company. Because sometimes, a message designed for the people within an organisation can resonate just as strongly outside it.