XCA
Let the cars tell
"B2B communication is always so flat. So buttoned-up. Soulless." We believe every brand has something to say—something interesting, warm, and true. Even for a company like XCA, which transports vehicles on cold, steel giants.
For this project, we put our heart and soul into everything: from communication strategy to content writing, even directing a commercial we’re incredibly proud of. The result is a comprehensive positioning campaign titled "Let the Cars Tell", where the vehicles themselves narrate their experience with the brand. The campaign positions XCA’s transport services as luxury journeys, where cars are pampered and cared for as if they were people.
For this project, we put our heart and soul into everything: from communication strategy to content writing, even directing a commercial we’re incredibly proud of. The result is a comprehensive positioning campaign titled "Let the Cars Tell", where the vehicles themselves narrate their experience with the brand. The campaign positions XCA’s transport services as luxury journeys, where cars are pampered and cared for as if they were people.
