Let your data go.

At Generali Investments, every employee has a deep connection with data: they analyze it, safeguard it, and take care of it. And, like in any meaningful relationship, there comes a time when they have to let it go. But even from a distance, their responsibility doesn’t end. Continuing to protect it is a duty that goes beyond access or transfer.
 This is the insight behind an internal communication campaign that approaches the topic of data security from a fresh, surprising, and deeply human angle: parenthood. Just as a parent guides their children toward independence with care and responsibility, so too is every employee called to ensure that data is handled in the safest possible way—even when it’s no longer under their direct control.
 An empathetic and authentic narrative, designed to bring people closer to a technical topic through an emotional and memorable lens. Le immagini utilizzate sono generate con intelligenza artificiale.