Partito Pollitico

During the most contentious time of the year, the Ligurian regional elections, Rooster's campaign launched its new positioning: "The chicken everyone can agree on," by founding the "Pollitical Party." The campaign is a parody of typical election campaigns, but this time, the candidate is a man-chicken. With the slogan "More wings for everyone," the unlikely candidate offers free fried wings in venues across Genoa and Chiavari, aiming to win over supporters and, more importantly, generate new leads.

With extensive coverage both online and offline, positioned right in the middle of actual candidates' campaign posters, Rooster once again stood out for its irony and boldness, further cementing its now locally famous tone of voice.