Millevele Iren Campaign

Millevele Iren is not just any regatta: it’s Genoa taking to the sea and showing itself to the whole country. For the 2025 edition we didn’t just sign a campaign: we created a visual identity. Simple, recognizable and versatile, built on three key elements — name, colors, sails — and made unique by Iren’s gradients becoming part of the copy. A graphic treatment that works everywhere: print, OOH, digital, but also regatta materials, stands, gadgets, invitations, interview backdrops, award plaques and everything else needed to bring the event to life, both at sea and on land.