
Motorcity Yamaha
The bad copy-ad
Today we threw away the communication manuals. We trashed years of studies on alignments and perfect readability. We even put aside our sense of aesthetics. Why? To speak to a very, very specific target: people stuck in traffic, in their cars, swearing under their breath. In Genoa, we know this well—it’s not a niche. It’s basically a whole population. The ones dreaming of having two wheels under their seat, while watching yet another scooter rider slalom between cars.