Più che personale. Persone.

Sometimes, the truths behind a campaign are so powerful that all you need is the right way to tell them. That’s how we won the creative pitch for Coop Liguria’s recruitment campaign. We started with what truly matters: people. We told the real stories of five Coop employees, each representing a core value of the cooperative. All under a simple yet powerful concept: at Coop Liguria, there is no staff. There are people.